Paid Shopping & Search Ads for Ecommerce
Kole Ogundipe
Objective
Panama Jack wanted to drive more e-commerce sales through Google Shopping and Search, focusing on increasing transaction volume and maximizing ROAS across their product catalog.
Strategy & Execution
Feed Optimization
Kole recommended and used a third-party feed management software to overhaul product titles and descriptions.
By cleaning up the feed, optimizing the product titles and descriptions by inserting high-intent keywords, Kole significantly improved product visibility. This step, often overlooked, ensured products showed up for the ideal search terms.
Kole has a similar case study for a company called Vestiaire Collective, who had 500,000 unique SKUs and a 7+ figure annualized Google Shopping budget.
As well as fashion retail (Vestiaire Collective, DKNY, Panama Jack), Kole has worked with B2B ecommerce as well.
Keyword & Competitor Research
For Panama Jack, Kole conducted in-depth keyword research and analyzed competitor strategies to expand targeting across both branded and non-branded terms. This gave us fresh opportunities to reach untapped audiences.
Performance Tweaks
With the improved product feed and refined keyword targeting, Kole optimized bidding and targeting strategies to drive more efficient traffic.
Results
Increased Google ads ROAS by 45% in the first month
Reduced average CPC by 13%
Substantial increase in Shopping impressions
Improved product visibility through better feed hygiene
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Posted Jul 29, 2025
Identified and implemented immediate opportunities to grow revenue using Feed Optimization (Google Merchant Center), and Shopping & Search ads on Google.
