Paid Ads for Ecommerce Enterprise Software
Kole Ogundipe
Objectives
Rye.com wanted to generate high-quality leads specifically from developers and decision-makers in the software industry
Strategy & Execution
Ensured all key events were properly tracked, which gave you accurate data to work with.
Niche keywords (Low Cost)
We tested a range of keywords and found a small set with a high conversion rate and maximized visibility
Broad category keywords (High Cost)
For the keywords where the cost-per-click was high, instead of running Google Text ads, we targeted those same users with YouTube ads instead.
Retargeting
People who were searching for the broad category keywords and engaged with the YouTube ad, were subsquently retargeted to stay top of mind.
Results
Google became the #1 source of leads for the business
The Google ads CPA decreased by 89%
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Posted Jul 19, 2025
Generated high-quality leads for Rye.com in the ecommerce software industry.
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Clients
Rye
