Malik Shazeb Awan
High-converting Google Ads for more leads.
New to Contra
Malik Shazeb is ready for their next project!
551 people saw the ad.
41 decided to click.
$0.97 per click.
$39.79 spent bringing targeted traffic.
This is the difference between running ads… and understanding intent.
Clicks are not luck.
They come from the right keywords, the right message, and the right structure.
Most accounts miss that.
If you want Google Ads that actually bring the right people to your business, let’s connect.
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Small numbers.
Clear signals.
37 clicks from 614 impressions with a $1.12 CPC.
Campaigns don’t start with scale.
They start with learning.
What message attracts attention.
What search intent converts curiosity into action.
What audience actually responds.
Once the pattern becomes clear, scaling becomes a decision, not a gamble.
Good campaigns aren’t lucky.
They’re engineered.
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438 impressions.
38 clicks.
$0.91 CPC.
$34.72 invested.
Here’s what matters:
Consistent click flow.
Controlled cost.
Predictable traffic.
Scaling is not about spending more.
It’s about knowing when your numbers are stable enough to push budget confidently.
Most ad accounts fail because there is no foundation.
I build the foundation first. Then we scale.
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1.13k clicks. 17.3k impressions. $0.87 CPC. $981 spent.
This is from the last 30 days.
Nothing “viral.”
Nothing flashy.
Just controlled, measurable growth.
Most businesses don’t lose money on Google Ads because of budget.
They lose it because:
• Campaign structure is messy
• Keywords are too broad
• Negative keywords are ignored
• Data isn’t reviewed weekly
In this account, the focus wasn’t “get more traffic.”
It was:
Get the right traffic at a price that allows scaling.
Under $1 CPC in a competitive environment doesn’t happen by accident. It happens when targeting, intent, and structure are aligned.
If you’re running Google Ads and your numbers feel unpredictable, there’s usually a structural reason behind it.
That’s the work I enjoy the most turning ad spend into a growth system, not a gamble.
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A reminder I see play out almost every day in Google Ads.
Ads don’t waste money — bad targeting does.
Most accounts I audit aren’t broken because of budget.
They’re broken because the clicks aren’t coming from buyers.
When targeting is clean, even small budgets can grow steadily.
This is the mindset I bring to every account I manage.
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170
Today’s Google Ads update 📊
$7.47 spent
8 conversions
$0.93 cost per conversion
This is what happens when campaigns are built with intent, not guesswork.
No fancy hacks here just:
Tight keyword selection
Clean structure
Proper conversion tracking
Continuous monitoring throughout the day
Most businesses don’t struggle with Google Ads because the platform doesn’t work.
They struggle because the setup is wrong.
I focus on making ads profitable first, then scalable.
If you’re a business owner looking for consistent leads or sales through Google Ads so I am happy to take a look at your account.
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Managed a Google Ads search campaign focused on call-based leads for an airport transportation service. Structured and optimized ad groups, refined keywords, and adjusted bids while monitoring performance closely. The campaign generated 232 clicks from 2.61K impressions, achieved an average CPC of $0.17, and spent $38.45, delivering highly cost-efficient traffic and consistent engagement.
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Managed a Google Ads search campaign for a local moving service in New York City. Optimized ad groups, keywords, and bids while actively monitoring performance. The campaign generated 148 clicks from 7.92K impressions, with an average CPC of $0.68 and a total ad spend of $100.79, delivering cost-efficient traffic and steady campaign growth.
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Managed a Google Ads call campaign for a local taxi service in New York. Set up call-only ads, optimized keywords and bids, and monitored performance. Achieved 888 clicks, 14.6K impressions, and a low $0.81 average CPC with $721 ad spend, generating consistent inbound calls.
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Managed and optimized a Google Ads search campaign focused on cost-efficient traffic and conversions. Handled keyword selection, ad creation, bid optimization, and performance monitoring. Generated 635 clicks, 6.37K impressions, with a $0.69 average CPC and $438 ad spend, delivering consistent results at low cost.
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