Malik Shazeb Awan
High-converting Google Ads for more leads.
New to Contra
Malik Shazeb is ready for their next project!
42 clicks.
564 impressions.
$1.11 CPC.
$46.78 spent.
Look closely at the graph.
The activity didn’t explode at 9AM.
It didn’t spike randomly.
It built up.
That’s intentional.
When campaigns are structured properly, performance usually ramps as data comes in not all at once.
Early...
$0.60 CPC.
24 clicks.
239 impressions.
$14.34 spent.
Cheap clicks?
Not exactly.
This is what happens when keyword intent and targeting actually match the offer.
Low CPC only matters if the traffic is relevant.
Otherwise, you’re just buying attention not opportunity.
In this...
51 clicks.
686 impressions.
$1.08 CPC.
$54.88 spent.
Quick question:
If your ads stopped today… would your pipeline feel it?
Most businesses run Google Ads like a side experiment.
Turn it on.
Check it occasionally.
Hope it works.
But growth doesn’t come from “hoping.”
It comes...
55 clicks.
591 impressions.
$1.01 CPC.
$55.75 spent.
Nothing crazy.
But here’s what most people miss:
Performance like this doesn’t come from “optimizing every hour.”
It comes from decisions made before the campaign even launches.
Most ad accounts I audit have one problem:
They...
19 clicks.
226 impressions.
$1.05 CPC.
$19.86 spent.
Less than $20 in ad spend.
And still controlled.
Here’s something most businesses don’t realize:
You can learn a lot about an account from small-budget days.
Are we paying a fair price for attention?
Is the traffic...
