🏡 GA4 Funnel Tracking & Looker Studio Dashboard | Real Estate
A real estate client on Upwork had plenty of traffic but no idea where leads were slipping away. 📉
⚙️ What I did:
✅ Set up GA4 funnel tracking from first visit to booked call
🔍 Built path explorations to spot where users drop off
🔗 Combined GA4 + OptinMonster data into one landing page report
📊 Designed a Looker Studio dashboard the whole team can read at a glance
🚀 The result:
The team finally saw which pages convert, which don’t, and exactly what to fix first. 🎯
🔒 Client data is confidential, so visuals use sample data.
Option 1 for me: "Win in AI search" reads in a second, and the green on black does the rest. I pick deck covers the same way, the shortest line usually wins.