🏡 GA4 Funnel Tracking & Looker Studio Dashboard | Real Estate
A real estate client on Upwork had plenty of traffic but no idea where leads were slipping away. 📉
⚙️ What I did:
✅ Set up GA4 funnel tracking from first visit to booked call
🔍 Built path explorations to spot where users drop off
🔗 Combined GA4 + OptinMonster data into one landing page report
📊 Designed a Looker Studio dashboard the whole team can read at a glance
🚀 The result:
The team finally saw which pages convert, which don’t, and exactly what to fix first. 🎯
🔒 Client data is confidential, so visuals use sample data.
A billboard ad video done by our studio for a client on shopify, we tried to use smooth motion with tactile animations and beautiful frames to convey our message while the video serves as eye candy.
The valuable part of a quiz funnel is not the quiz alone. It is the journey after the answer.
For this Kajabi project, I connected quiz-led capture, reusable email templates, audience segmentation, and follow-up so the coaching brand could adapt one campaign structure across multiple offers.
Before designing the emails, define:
the audience branches;
the next action for each branch;
the tag or trigger that starts the right sequence; and
the point where a lead should move from education to an offer.
This clip shows the email design presentation, not a live automation demo.