Scaling Regulatory Compliance Leads to $1M Revenue | Google Ads

In October 2023, a regulatory compliance consulting firm reached out to me after struggling for years to break the $1M/year revenue ceiling. They were experts in ISO, CMMI, and CMMC—but their lead gen wasn’t fueling the kind of growth they needed. Since I stepped in, they’ve finally crossed that milestone, and we’re still working together today to scale even further.

They were spending over $41K on Google Ads with a cost per lead stuck at $112. In an industry where deals are high-ticket and cycles are long, that just wasn’t sustainable.

Rebuilt their keyword strategy to focus on high-intent queries and eliminate wasted spend

Created new ad copy and visuals tailored to their buyer personas

Added negative keywords and fine-tuned targeting to improve relevance

Switched to Target CPA bidding to control costs while scaling reach

Cost per lead dropped from $112 to $40.25 (–64%)

Leads grew from 371 to 928 (+557 leads)

Traffic went up 27%, and ad spend actually dropped by $4,000

This wasn’t a quick win—it’s a consistent, scalable system that’s still running strong today.

I personally lead every project and stay closely involved in strategy, execution, and performance. I’ve also built a small, specialized team that I screen, hire, and train myself—so the work keeps moving even when I’m in strategy calls. If you'd like, I’m happy to connect you directly with this client so you can hear about the experience from their side.

Let me know if you'd like to see what this could look like for your business.