Smart Glass Technologies Ad Campaign Optimization

Home Improvement Industry: Smart Glass Solutions Case Study

This client has been working with me for 3+ years. As of 2025, we are generating about 1000 leads/per month through Google and Bing ads.

Companies in the Home Improvement space—especially those in specialized verticals like Smart Glass—need precision when it comes to paid media. I've been personally involved in managing and optimizing campaigns for brands like Smart Glass Technologies, where our focus was clear: reduce acquisition cost and build a unified strategy that supports long-term growth.

The Challenge: The client operated in 14 US states, each with its own website, ad account, and separate Google campaigns. Their CPL was high, and performance fragmented. My goal was to bring everything under one system—efficient, scalable, and easy to optimize.

Consolidated 14 separate websites into a single main domain with localized landing pages for each state

Unified ad accounts into one centralized structure and launched campaigns progressively to control performance impact

Restructured campaigns and optimized content, targeting, and bidding strategies to lower CPL

The Results (Before vs. After):

Clicks: 32.7K

Leads: 1,090

CPL: $47.01

Spend: $51.3K

Clicks: 29.8K

Leads: 1,360

CPL: $32.99

Spend: $44.8K

30% drop in CPL

270 more leads generated

$6,500 less in ad spend

In 3 months, we outperformed the previous 12-month period

Since then, we’ve continued working together, and in 2024 alone, we’ve delivered a ROAS above 320% on Google Ads.

While I lead strategy and oversee each step, I also work closely with a small, highly specialized team I’ve personally built. I screen, hire, and train every person myself to ensure they meet the same high standards I bring to each client project. This isn’t a random outsourced team—it’s a tight, experienced group that delivers consistently because results matter more than words.

And the results speak for themselves.

If you’d like, I’m happy to share contact info for current clients so you can hear directly from them about how we work and what kind of outcomes we deliver.

Let’s talk results. —Andrei