The IIMH is the professional register for qualified medical herbalists in Ireland. A small organisation, but one with serious credentials and a story worth telling visually.
The brief was clear from the start. Clinical authority first. Irish identity second. Nothing that reads as wellness, herbal tea, or alternative therapy.
The logo draws on Ogham, the ancient Irish tree script. Written horizontally as it appeared in Irish manuscripts rather than carved vertically on stone. It sits quietly above the IIMH wordmark.
The brand is built to live across a professional register site, membership certificates, a Code of Ethics document, and formal correspondence. Every decision made with one question in mind:
Would a GP take this seriously?
The answer is YES.
From Zero Email Strategy to $30K in Sales.
This project takes a luxury auto spa to the next level.
Client: Luxury Autospa & Carwash
Location: Texas and Georgia, USA.
My challenge? Turn a luxury, 100% hand-wash car spa into something people wanted to read about.
The Process: From scratch, I developed their email and SMS strategy, wrote every word, and made monthly newsletters and weekly sms campaigns feel like a VIP experience (not another promotion).
Tools I used: Google Docs, SquareUp, Monday.com (http://Monday.com), Canva
Results: In just 6 months $0 → $30K in sales through storytelling, strategy, and consistent communication.
Copywriting and email marketing that sells doesn’t shout, it speaks the language of your audience.