Client: Temperance Cervantes — Therapist & Group Practice Owner Project: Post-Purchase Email Sequence + Multi-Cohort Automation

Temperance runs a 3-month group coaching program for therapists. The program is structured, intensive, and runs multiple cohorts simultaneously. Each cohort needs its own email sequence — timed communications that guide participants through the program from purchase to graduation.

She'd already written the email content. The words were done. But the tech wasn't. She needed someone to take those emails and build a fully automated system inside Kajabi that would deliver the right message to the right cohort at the right time, without her having to manually send anything.

The complexity wasn't in the content — it was in the architecture. Three separate cohorts, each on different timelines, each needing their own sequence of emails triggered by purchase date. One wrong tag, one misrouted automation, and participants would get the wrong emails at the wrong time. For a program built on trust and structure, that kind of error would undermine the entire experience.

Temperance needed the system built correctly the first time, tested thoroughly, and handed over in a state where she could run future cohorts without rebuilding anything.

I treated this as an infrastructure project, not a content project. The emails were written — my job was to build the machine that delivers them.

I started by mapping the full 3-month sequence: which emails go out, when, to whom, and what triggers each one. Then I built the automation architecture in Kajabi — tags, triggers, timing rules, and conditional logic — so each cohort's sequence runs independently without interfering with the others.

The key design decision was making the system duplicable. Temperance doesn't run one cohort and stop — she runs them continuously. So I built the sequences in a way that can be duplicated and adjusted for future cohorts without starting from scratch. Change the dates, update the tags, and the new cohort is ready to go.

I set up the tag logic so participants are automatically segmented the moment they purchase. No manual sorting. No spreadsheet tracking. The system knows which cohort someone belongs to and delivers their sequence accordingly.

After building all three cohort sequences, I tested every automation end-to-end: correct triggers, correct timing, correct tagging, correct email delivery. Nothing went live until every path was verified.

Full 3-month email sequence — structured and scheduled in Kajabi

Multi-cohort automation architecture — three separate cohorts running independently

Tag logic and segmentation — automatic cohort assignment at purchase

Automation triggers — emails fired at the right stages based on enrollment date

Duplicable sequence structure — built so future cohorts can be launched quickly

Deliverability checks — verified sender settings and email formatting

End-to-end QA — every automation path tested before going live

Hands-off system — runs from purchase to graduation without manual intervention

Each new cohort now has a fully automated, hands-off email system. From the moment someone purchases, they receive the right emails at the right time for the full 3 months — without Temperance touching anything.

The system freed up hours of manual work per cohort. Instead of tracking who needs what email and when, Temperance can focus on delivering the coaching itself. And when she's ready to launch a new cohort, the infrastructure is already there — duplicate, adjust dates, and go.

For a therapist running a practice and a group program simultaneously, that kind of operational relief is significant. The automation doesn't just save time — it protects the participant experience by ensuring consistency across every cohort.

Can Kajabi handle email automations for multiple cohorts running at the same time? Yes, with the right setup. I built Temperance's system so each cohort has its own independent email sequence, triggered by purchase and controlled by tag logic. The cohorts don't interfere with each other — each participant gets their own 3-month sequence based on when they enrolled. The key is building the tag architecture and automation triggers correctly from the start.

What's the difference between setting up emails and building an automation system? Setting up emails means putting content into Kajabi's email tool. Building an automation system means designing the logic that determines who gets what, when, and why — then connecting every piece so it runs without manual intervention. For Temperance, I built the triggers, tags, timing rules, and conditional paths that make the emails deliver themselves. The content was already written; the system is what makes it work.

Can the email automation system be reused for future cohorts? Yes, and that was a core design requirement. I built the sequences so they can be duplicated and adjusted for new cohorts without rebuilding anything. Change the dates, update the cohort tags, and the new sequence is ready. Temperance can launch new cohorts quickly because the infrastructure already exists.

How do you test Kajabi email automations before they go live? I test every path end-to-end. That means triggering each automation, verifying the correct tags are applied, confirming the right emails fire at the right times, and checking that no cohort's sequence bleeds into another. I also verify deliverability settings and email formatting. Nothing goes live until every automation path is verified. One wrong trigger in a multi-cohort system can send the wrong email to the wrong person — so testing is non-negotiable.

Who builds Kajabi email automation systems for coaching programs? I'm Sneha Hiremath. I built Temperance Cervantes' full 3-month email automation system in Kajabi — three cohorts, automated from purchase to graduation. If you're running a coaching program and need your email sequences to run on autopilot, I can help.

If you need your Kajabi email sequences to run smoothly without you, I can build that.