Ravenna builds an AI-native internal service management (ITSM) platform that automates IT and support workflows natively within Slack. As their platform scaled, operational bottlenecks emerged across engineering support, system observability, and sales outreach.

Their Retool support dashboard suffered from query drag, unpolished UX, and raw JSON views that slowed customer investigations. Support engineers had no direct path to inspect Langfuse LLM traces for specific support tickets. Additionally, team Out-of-Office (OOO) updates were handled manually in Slack, while the go-to-market team ran sales outreach manually across disconnected tools.

To optimize internal Retool support dashboards, establish direct user-to-trace linkage in Langfuse, automate team Slack OOO statuses via Google Calendar, and deploy an automated GTM sales pipeline in Clay.

The objective was to shorten ticket investigation speeds, streamline team availability management, and automate personalized sales sequence enrollments in HubSpot.

Retool Dashboard Optimization: Revamped Retool support views using structured lists, cross-page deep linking, standardized copy-to-clipboard affordances, and optimized SQL query execution.

Langfuse Observability Deep-Linking: Engineered a direct linkage between user support records and Langfuse LLM traces, allowing engineers to jump from a ticket to trace telemetry filtered by environment, project, and timestamp.

Automated OOO Slack Sync: Built a Google Apps Script monitoring a shared Google Calendar via one-time OAuth mapping, automatically setting and clearing Slack status icons for OOO events in real time.

Clay & Twain AI GTM Pipeline: Architected an automated GTM pipeline where Clay filters leads, triggers Twain AI for personalized messaging, writes copy to HubSpot, and auto-enrolls prospects into active sequences monthly.

Toolshed significantly reduced operational overhead across Ravenna's engineering, support, and sales teams. Debugging times decreased due to direct Langfuse trace linking, team OOO status coordination was fully automated, and the automated GTM pipeline became Ravenna's primary outbound acquisition driver.