Consistently Boosted Our Monthly Traffic by Thousands!

When Jessica and Jonny Hinds came to me, their Kajabi site had grown chaotic: gobs of scattered pages, a long services menu, and no clear path for new visitors.

Even though they had a strong brand identity from earlier design work, none of it was reflected online.

Their black, white, and red palette felt harsh and disconnected from the holistic, body-mind approach that defines Alignment Lab. Visitors were confused about where to start and which program fit their level of fitness.

We began with a few focused sales funnels. Jessica loved the result and soon came back for a full homepage redesign that introduced their new app and made the customer journey seamless.

Over the next year and a half, I built and optimized:

Homepage: highlighting their new app and clear calls to action

1:1 Training Page: personalized coaching offer with checkout integration

90-Day Challenge Page: lead-generation and application workflow

App Sales Page: direct purchase and onboarding sequence

Book Page: free chapter opt-in funnel with automated email delivery and purchase links

Each page was designed to guide visitors effortlessly from interest to clarity to action.

We worked to refined their full customer journey, ensuring every step - opt-in, checkout, thank-you, and welcome email - felt cohesive and on brand. Automations now deliver freebies, applications, and confirmations instantly.

Using a specialized pro template by Kraig Mathias, I went beyond Kajabi’s default limitations to create advanced styling for buttons, footers, and layouts, giving them a truly custom, premium look.

The site now feels warm, human, and on brand with tan, sepia, red, and white tones that mirror the balance of strength and mindfulness they teach.

Visitors can self-select whether they are beginners, athletes, or somewhere in between.

Jessica described the new site as “fan-fing-tastic!” and has continued hiring me for every subsequent page and funnel build.

Their customers now experience a clean, intuitive path that showcases Alignment Lab’s expertise and credibility in a crowded fitness market.

This project transformed a fragmented Kajabi site into a streamlined, high-performing digital ecosystem that finally matches the caliber of the founders’ work. By pairing Kajabi’s tech capabilities with refined brand storytelling and premium design execution, we elevated Alignment Lab from a DIY fitness site to a top-tier digital brand that converts.