Entera Skincare: Shopify Store Stabilization and Monthly Support

Nick Andrews is a biochemical engineer. With Ashley Andrews he runs Entera Skincare, a peptide skincare brand selling serums like Folitin and Luminose from its own Shopify store. The store had grown faster than its setup: return labels needed fixing, and the catalogue carried old products and bundles that other listings still relied on. My job was to make it steady first, then keep it moving month to month. See it live at enteraskincare.com.

Running a Shopify store that has outgrown its setup? I stabilize first, then keep it running month to month. Book a call at cal.com/andres-sepulveda-morales or email andres@redmage.cc.

I ordered the work by what Nick and Ashley felt most, and listed what I needed from them at each step.

Before changing anything, I exported the full product catalogue as a backup. If a change broke something, we could roll it back.

Returns. The connection between Shopify and ShipStation had incorrect packaging data. Once I corrected it, return labels generated inside the Shopify admin again.

Catalogue. I archived outdated products and legacy bundles, untangling the listings that depended on them, so checkout stopped hitting errors.

Policies. I wrote new policy pages, so a customer could find shipping and return terms before buying.

Once the store was steady, the work became ongoing support: whatever the store needed next, in the order Nick and Ashley set.

Seeing the whole customer. Entera wanted its store data flowing into Klaviyo so email could follow what customers actually did. That meant installing Littledata, which kept returning an SSL and host configuration error during setup. I worked it through with Nick and Littledata's technical team, who reset the installation on their side. The next day I installed it, connected Klaviyo, and both ran with no errors. I also added Microsoft Clarity, so they could see where shoppers hesitated on the site.

A customer portal that loads. A Cloudflare setting clashed with the customer account portal and left customers on a blank screen. I traced the conflict and fixed the setting.

Campaign pages. For Valentine's Day I built gift bundles and a campaign hero for the February sale. After that came a wholesale and clinical landing page for practitioners, and a rewards page for returning customers.

The backup came first for a reason. On a store that has grown fast, every change is safer when you can undo it, and that habit carried through the whole engagement.

Running a Shopify brand and tired of firefighting? Tell me what keeps breaking and I'll tell you what I'd fix first. Book a call at cal.com/andres-sepulveda-morales or email andres@redmage.cc.