max
Bernice Ebenezer
Webflow Websites Built for Growth & Conversions
- $25k+
- Earned
- 11x
- Hired
- 5.00
- Rating
- 255
- Followers
Brand Identity and Website Design for NYC TaxAbate Advisors
0
3
Behind every website is a series of intentional decisions.
The Central Valley Art website wasn't designed to impress.
It was designed to disappear.
Not literally—but in the sense that the interface steps back and lets the artwork, films, and stories become the focus.
Some of the design decisions behind the project included:
✅ Creating an editorial-inspired layout that guides visitors naturally through exhibitions, films, and artist stories.
✅ Using generous whitespace so each piece of artwork has room to breathe.
✅ Designing navigation that encourages curiosity and exploration instead of rushing visitors toward a single destination.
✅ Developing everything in Webflow so the team can confidently manage the site long after launch.
Great design isn't only about aesthetics.
It's about creating an experience that reflects the purpose of the organization.
That's the kind of work I enjoy most.
Visit the site here: https://www.centralvalleyart.com/
0
182
Brand Strategy, Logo and Webflow Website Development for IIMH
1
15
ICTIM Brand Refresh — From Generic to Clinical
The Irish College of Traditional and Integrative Medicine needed its visual identity to match the institution it actually is. Academically rigorous, clinically grounded, and accredited. The original palette of navy and amber gold read as informal and inconsistent with the repositioning the brand needed.
The new palette centres on Ultramarine as the primary brand colour, with Dark Cyan as a secondary accent. Both colours signal precision and credibility to a healthcare professional audience, replacing the warmer, more casual tones of the original site. Inter was selected as the sole typeface across the site, PDFs, and all brand materials for its legibility and clinical neutrality.
A brand guide should be documented covering colour usage, typography, voice and tone, and UI components, giving the institution a single reference point for every future decision.
6
484