View the live site here - https://www.jspevents.com/

Ongoing Webflow maintenance and optimization for JSP Events, a premium entertainment and talent booking agency. This project focused on improving how their event work is organized, displayed, and managed across the site.

I restructured their Webflow CMS to separate event case studies into a dedicated “Our Work” collection, redesigned the case study cards for a more modern and premium look, and implemented dynamic filtering by event type (Corporate, Virtual, Wedding, Fundraising & Galas, Private Events). Using Finsweet Attributes, I enabled multi-service listings on each card with direct links to individual service pages and built CMS-driven sliders to showcase relevant work across the site.

In addition to UI/UX improvements, I provided ongoing technical SEO support, including sitemap cleanup, redirect validation, noindex management, and guidance on scalable schema markup implementation. This maintenance work ensures the site remains organized, performant, search-friendly, and easy to scale as new talent and events are added.

Tools & skills: Webflow CMS, Finsweet Attributes, Webflow SEO, sitemap optimization, schema markup strategy, UI/UX design, website maintenance.