Projects using Adobe Premiere Pro in State of Santa CatarinaProjects using Adobe Premiere Pro in State of Santa CatarinaThis case study explores the creation of an cinematic editorial advertisement for PULSE, a fictional energy drink brand. The project focuses on building a premium neon commercial aesthetic through glossy product shots, high-contrast lighting, sharp cuts, and a polished vertical 9:16 format designed for social media.
The film was developed around the visual impact of the can, using macro details, condensation, reflections, slow-motion opening shots, and dark studio setups with red and blue neon highlights. The final scene introduces a female athlete in a gym environment, connecting the product to energy, performance, confidence, and lifestyle.
The goal was to practice creating a short-form product commercial with strong brand consistency, refined visual direction, cinematic pacing, editorial styling, and a premium advertising look for digital campaigns.
