Google Ads Specialist Projects in LondonGoogle Ads Specialist Projects in LondonA European SaaS company was producing content at scale but without measurable alignment to business outcomes. I designed and implemented a closed-loop, data-powered editorial system: integrated their CRM, web analytics, and social listening into a centralised platform, deployed analytics dashboards (Tableau, Power BI, Google Looker Studio), built predictive content models to forecast topic fatigue, and integrated MarketMuse, Clearscope, and SurferSEO for semantic analysis.
Results: 42% lift in conversion rates. 35% reduction in bounce rates. 48% increase in click-to-conversion. 50% reduction in ineffective content.
