Projects using WooCommerce in LagosProjects using WooCommerce in Lagos
Cover image for Nova Peptide UK, Full CRO
Nova Peptide UK, Full CRO Audit Overview Nova Peptide UK is a woocommerce-based eCommerce store specializing in laboratory-grade research peptides and scientific supplies. The objective of this project was to evaluate the entire customer journey and identify opportunities to increase conversion rates, improve user experience, and build greater customer trust while maintaining compliance within the research products industry. What I Worked On I performed a comprehensive Conversion Rate Optimization (CRO) audit covering every stage of the purchasing journey, including: Homepage optimization Navigation and menu structure Product page usability Mobile responsiveness Trust signals and credibility Shopping cart experience Checkout flow Call-to-action optimization Site speed and performance User experience improvements Key Findings The audit identified several opportunities to improve conversions, including: Stronger above-the-fold messaging Improved CTA placement and visibility Enhanced trust badges and laboratory certifications Better product information hierarchy Simplified navigation Faster mobile experience Reduced checkout friction More effective product recommendations Improved customer reassurance throughout the buying journey Deliverables Full CRO Audit UX & UI Analysis Mobile Experience Review Checkout Funnel Audit Trust Signal Assessment Conversion Improvement Roadmap Prioritized Action Plan Video Walkthrough with Recommendations The final audit provided a clear, data-driven roadmap to help the store improve user engagement, reduce abandonment, and increase overall conversion rates. Every recommendation was prioritized based on expected business impact and ease of implementation, giving the client a practical plan for long-term revenue growth.
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