Copywriting Projects in GujaratCopywriting Projects in GujaratEAT — Social Media & Creative Strategy
EAT was an AI-powered meal and nutrition planning platform built for an international audience, looking to strengthen its organic presence. The challenge wasn't simply to publish more content, but to reinvent how the brand showed up online and create a social presence that people wanted to engage with long before they considered downloading the app.
The first step was understanding the brand from the ground up and giving it a distinct identit, one that felt warm, useful, and worth following rather than promotional and transactional. That meant moving away from direct selling and experimenting with content formats that educated, entertained, and built community: carousels, reels, polls, short-form video, seasonal content, lifestyle-led storytelling.
I supported the brand's social media strategy from end to end, beginning with understanding the product, its audience, and the role content needed to play in driving long-term organic growth. I planned weekly and monthly content calendars, researched audience behaviour, monitored performance metrics, and refined the strategy based on engagement insights.
Alongside content creation, I collaborated with clients through regular performance reviews and reporting, ensuring creative decisions remained aligned with business goals. The project reinforced an important lesson: sustainable organic growth isn't built through isolated campaigns. It comes from consistent experimentation, audience understanding, and showing up with genuine value over time. LeoBrain | AI Applicant Tracking System
Website Content + Blogs + Case Studies
HR tech is a crowded space. Everyone promises to make hiring faster and smarter. The challenge with LeoBrain was not the product itself, but communicating its value in a way that was clear, credible, and relevant to HR decision-makers.
NLP, automated parsing, predictive analytics are impressive capabilities but mean very little to an HR director who just needs to know whether this tool will make their life easier. That is why a significant part of the work involved translating such complex AI capabilities into language that focused on practical business outcomes.
This approach shaped every asset I created, from website copy for the homepage, product, feature, and support pages to SEO-focused blogs and case studies designed to educate prospects and support the buying journey. Alongside the messaging, I incorporated on-page SEO best practices, including keyword optimisation, content architecture, metadata, and search-intent-driven copy.
The result was a 35% increase in organic traffic within six months, supported by stronger search visibility and clearer product messaging. More importantly, the content gave LeoBrain a consistent voice that made a complex AI product easier to understand and easier to trust.
