Which design has the stronger emotional impact for a premium brand? 🤔
Design a (The darker, moodier dunes) or Design B (The lighter dunes) ?
Looking for feedback on mood, contrast, and overall aesthetic.
I designed THE ARCHIVE hero around one principle: STATUS IS EARNED IN SILENCE.
I wanted the design to feel intentional, not loud. The vertical type, the tight crop, and that commanding color palette, it's all engineered to communicate authority and endurance. This isn't just a website; it's a statement.