Just dropped the full case study for Rogue Meridian on Contra.
A brand built around one idea: the line that doesn't follow the map.
The mark diagrams the philosophy — solid entry, dashed deviation, arrow exit. Every touchpoint followed the same logic. Hang tag to billboard. Wrist...
Helix Protocol: a performance supplement brand built on the collision of clinical white geometry and living green matter, nature rendered as the most advanced technology
Lavafin started with a simple idea: what if a poke brand felt dangerous? Built the identity around volcanic textures, obsidian blacks, magma glow, and Pacific mythology — somewhere between a luxury fashion label and an underground island cult. 🌋