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Cover image for Fitness Product | Twitter MadMuscles’ primary
Fitness Product | Twitter MadMuscles’ primary objective for this campaign was to increase target audience traffic to their website and boost sign-ups. Upon visiting the MadMuscles website, consumers are able to fill out a questionnaire and conveniently pay to get their customized workout plan. In order for the campaign to be successful it was therefore paramount to convert interested consumers to signed up users. The Solution During the three-month campaign duration, MadMuscles strategically targeted an 18+ years male audience on Twitter across multiple countries and operating systems including iOS, Android, and desktop. I implemented Twitter’s Web Conversion and purchase optimization in order to optimize for conversions. By configuring UTM parameters I assisted MadMuscles in utilizing UTM codes to precisely capture campaign impact via their internal tracking tools. The campaign first launched in the US market with a single ad group and a singular creative approach. However encouraged by the positive pilot campaign performance, MadMuscles swiftly replicated the strategy across various markets, including the United Kingdom, Germany, Italy, Spain, France, South Africa, the Netherlands, Canada, Chile, Ireland, Sweden, Peru, and numerous others.
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