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A skate brand needs more than a logo to stand out. Grindline needed a visual identity that could carry across its products, apparel, and packaging without losing its character. I developed the brand from the ground up, creating a cohesive identity and the supporting graphics needed to bring it to life across every touchpoint.
Cool work!
Thank you so much! Love your work!
Building the whole world from scratch is the fun part, Konstantina. The Grindline identity holding up across packaging, decks and web without losing its edge is exactly what a skate brand needs. Gritty and cohesive.
Thank you!! I loved getting into skate culture before even touching the identity. I wanted to really understand the scene first, so Grindline would feel like it belonged in it, not just looked like a skate brand. Definitely one of my favourite parts of the project!
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Great job bringing this concept together. Wishing you more exciting projects and opportunities ahead!