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Sana Yaqoob
Digital, Brand & Product Designer | PS · Figma · Rive · AI
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1286 CRAFT — Brand Identity & Digital Experience
A complete brand and digital design system created for 1286 CRAFT, combining visual identity, UI/UX, landing page design, typography, color systems, and scalable creative direction.
Built to demonstrate how one cohesive identity can move seamlessly across brand, product, web, and digital experiences. Designed as part of my creative portfolio on Contra, with a focus on distinctive visual storytelling, strong hierarchy, reusable design systems, and modern digital experiences.
Brand Design • UI/UX Design • Web Design • Visual Identity • Figma • Digital Product Design • Creative Direction • Contra Portfolio
— Sana Yaqoob
1286 CRAFT
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1286 CRAFT | B2B AI & SaaS — Static & Motion Ad Concepts
A self-initiated creative advertising concept exploring bold visual storytelling for B2B AI and SaaS brands.
This project features two distinctive static ad designs and one 10-second cinematic motion concept, developed to demonstrate creative versatility across digital advertising formats.
Creative Concepts:
Complexity Meets Clarity — A premium, technology-inspired editorial composition featuring a luminous glass intelligence cube.
Stop Repeating. Start Reinventing. — A bold conceptual advertisement combining sculptural chrome forms with experimental typography.
Chaos In. Clarity Out. — A cinematic motion concept visualizing the transformation of complexity into intelligent structure.
Design Focus: Graphic Design · Creative Advertising · Motion Design · Visual Storytelling · B2B SaaS · AI-Assisted Design
The creative direction emphasizes strong typography, distinctive art direction, sophisticated composition, and motion-led storytelling.
Created as an independent portfolio exploration under 1286 CRAFT. These are conceptual advertising samples, not live client campaigns or verified performance ads.
1286 CRAFT — Designed with Intent.
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1286 CRAFT | Premium Webinar SaaS — UI/UX Concept
A self-initiated product design case study exploring a modern, conversion-focused webinar platform for creators, coaches, and educators.
The concept covers a creator analytics dashboard, streamlined onboarding and webinar creation, an interactive live webinar room, and a cohesive design system with mobile-first attendee experiences.
Design Focus: Product Design · UI/UX · B2B SaaS · User Flows · Dashboard Design · Design Systems · Mobile UX
The visual direction combines premium aesthetics, clear information hierarchy, accessible contrast, reusable interface patterns, and intuitive workflows.
This is an independent conceptual design study, not a commissioned client project or functional application.
1286 CRAFT — Designed with Intent.
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1286 CRAFT | Meta Advertising Creative Concepts
A self-initiated advertising design study developed in response to a DTC health and wellness creative brief.
This four-part collection explores premium skincare advertising, functional beverage campaigns, educational product storytelling, and original-versus-revised ad concepts.
The creative approach focuses on mobile-first readability, compelling visual hooks, product presentation, clear messaging, and meaningful variations for potential A/B testing.
Creative Focus: Static Meta Ads · Art Direction · Graphic Design · Creative Strategy · Visual Hierarchy
Tools: Adobe Photoshop · Adobe Illustrator · Figma
All visuals are speculative portfolio concepts, not live campaigns or verified performance results.
1286 CRAFT — Designed with Intent.
#1286CRAFT #MetaAds #GraphicDesign #CreativeStrategy #AdvertisingDesign
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