Projects using Adobe Photoshop in BogotaProjects using Adobe Photoshop in Bogota
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Cover image for Design for Inclusion: Crafting Educational
Design for Inclusion: Crafting Educational Tools for Neurodiversity I’m proud to share my work on a key initiative for the Gobernación de Cundinamarca in partnership with LICA (Liga Colombiana de Autismo). I led the editorial design and layout of the central pedagogical guidebook, a vital resource created to support inclusive education for students with neurodevelopmental disorders (ASD) across the region. My role focused on transforming complex technical content into a highly functional, visually accessible editorial piece. By bridging the gap between specialized information and practical classroom application, I ensured that teachers and families had a clear, intuitive roadmap for implementing inclusive strategies. While this was part of a larger toolkit, the guidebook served as the visual and structural anchor for the printed materials. This project reinforced my belief that design is a powerful tool for social change, especially when it comes to making education more accessible for every mind.
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Cover image for Fidelino Vivero — Brand Identity
Fidelino Vivero — Brand Identity & E-commerce Web Design Fidelino is a premium plant nursery that needed more than a website — it needed a world, a place where buying a plant felt as intentional and warm as the act of gifting one. The brand's core idea, regalos que crecen (gifts that grow), shaped every design decision from the logo to the checkout experience. The visual identity centres on a hand-drawn botanical illustration mark, paired with a deep forest green and warm amber palette that communicates both sophistication and organic life. The typographic system balances editorial elegance with the approachability of a neighbourhood nursery that knows every plant by name. The e-commerce experience was designed end-to-end for both desktop and mobile: homepage with curated editorial photography, product catalogue with personality-driven copy, individual product pages with size and pot selection, collection pages organised by category (plantas, materas, macramé décó, especiales), a functional shopping cart with shipping calculator, lifestyle gallery, FAQ section, and contact form — all maintaining consistent brand language across every touchpoint. The mobile experience received equal design attention, with a navigation system, product detail drawer, and cart view optimised for touch interactions and conversion.
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