What skills should I look for when hiring a freelance public relations manager?
Look for someone who knows a lot about managing a company's reputation. They should be good at writing press releases and handling media relations. Experience in your specific industry can be a big bonus.
How do I determine if a candidate's past work is relevant to my needs?
Ask them for examples of past projects similar to yours. Look for case studies or testimonials from their previous clients. Check if their style and strategies match your company's goals.
How can I set clear goals and expectations with a freelance PR manager?
Start by talking about what you want to achieve with their help. Make a list of deliverables like media coverage or event planning. Regular updates and check-ins will help ensure everything is on track.
What should I include in a contract with a freelance PR manager?
Include clear project timelines and deliverables. Define how and when you'll give them feedback. Make sure it's clear how and when they will be paid for their work.
How important is communication when working with a freelance PR manager?
Communication is key to a successful partnership! Decide on how often you'll talk, like weekly check-ins. Make sure they understand your brand and objectives to convey them to the public effectively.
What tools should I provide to help them succeed?
Provide access to any specialized software or tools your company uses. Share important documents or brand guidelines to maintain consistency. A point of contact within your company for quick inquiries can also be helpful.
How can I evaluate the success of a PR campaign led by a freelancer?
Set measurable goals before the project starts, like media mentions or engagement rates. Compare results to these goals by the end of the campaign. Discuss what worked and what can be improved for next time.
What onboarding process should I have for a freelance PR manager?
Introduce them to your team and any relevant contacts. Share your company’s history, mission, and key messages. Providing a clear guide to your internal processes can help them get started smoothly.
How do I ensure a seamless transition from planning to execution in a PR project?
Create a clear roadmap outlining each step of the project. Agree on timelines for tasks and reviews. Make sure both sides know what to expect at each stage to avoid surprises.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
![Cover image for Doggy Bathroom x Keith Haring [International Marketing & PR]](https://media.contra.com/image/upload/w_800,q_auto/nf45ixxa9c4vxeqptban.avif)
