Sentido Único Sentido - Marketing & PR | Manager Assistant

Marketing Strategy and Campaigns: Designed and executed tailored marketing initiatives to amplify the artist’s brand visibility and reach target demographics effectively. This included multi-platform campaigns that showcased creative works and fostered audience growth.

Public Relations (PR): Developed and maintained the artist's public image by managing media relations, crafting press releases, organizing interviews, and responding to public inquiries.

Collaborations & Partnerships: Identified and secured strategic partnerships with brands, organizations, and other artists to expand reach and create mutually beneficial opportunities.

Networking & Industry Relations: Cultivated strong relationships with industry professionals, influencers, and key stakeholders to enhance the artist’s standing in the creative community.

Audience Engagement: Fostered meaningful connections with the audience through social media, live events, and direct communication, ensuring sustained loyalty and enthusiasm.

Budget & Resource Management: Oversaw budgets, allocating resources efficiently to maximize the impact of marketing and promotional activities.

This dynamic role required a strategic mindset, creativity, and adaptability to align the artist’s unique vision with market trends, ensuring long-term success and a strong connection with their audience.