What's included

• Public Relations Strategy

  This bespoke public relations strategy can be tailored to the needs of any individual or organization. Components of this strategy may include: Identifying Objectives: Defining specific, measurable, achievable, relevant, and goals that align with the organization's overall objectives. Messaging and Positioning: Key messages and positioning that accurately reflect the announcement or news. Crafting compelling narratives aligned with the brand identity helps shape how the organization is perceived by its audiences. Media Relations: Outlining plans for engaging with the media, including creating press releases, media pitches, building media list, and securing media coverage. Content Creation: Developing additional high-quality owned content such as blog posts or executive social media posts to amplify announcement. Planning the distribution channels and schedules to ensure the content reaches the intended audience.

• Optional add: Measurement and Evaluation

  Establishing metrics and KPIs to assess the effectiveness of PR efforts. Upon execution of the PR strategy there will be an analysis of media coverage, audience engagement, sentiment, and other relevant data compiled into a post-mortem report.