What's included

• Boilerplate Template

  A boilerplate is a standardized paragraph that gives an overview of your company or organization, including its mission, history, and core offerings. The boilerplate remains consistent across various press releases. This template will explain and demonstrate how to construct a boilerplate for your organization to use for press releases.

• Press Release Template

  A press release is an official written statement or announcement issued by a company to the media. Its primary purpose is to provide information to journalists, editors, news outlets, and the public about newsworthy announcements or initiatives. This template will serve as a guide, providing a standardized framework to ensure that essential information is included and communicated effectively to journalists, editors, and the public.

• Pitch Template

  A media pitch is a short communication, typically an email, suggesting a news story to a journalist or editor at a publication, radio station or broadcast network. The goal of a pitch is to quickly capture the attention of journalists in a crowded inbox, presenting a compelling story idea that aligns with the outlet's audience and editorial focus. The template serves as a guide for structuring and organizing the pitch while allowing for flexibility and customization based on your announcement, specific journalist, publication, or media outlet being targeted.

• Bespoke Media List

  A media list is a curated compilation of contacts of journalists, reporters, editors, podcasters, and other media professionals. This list is specifically tailored to match your organization's interests to the beats and areas of coverage of various media outlets, such as newspapers, magazines, online publications, TV stations, radio shows, podcasts, and blogs.

• Media Relations Best Practices

  This best practices document is a comprehensive guide that outlines guidelines, strategies, and recommendations for effectively managing interactions with the media. It will serve as a reference tool for your organization navigate media engagement successfully and includes media engagement guidelines, media outreach strategies, crisis communication protocols, and more. It also includes an index that explains and describes frequently used public relations terminology.