Animique is a pet-friendly home fragrance brand focused on creating elevated scents that are safe for homes with pets. The goal of this project was to develop a cohesive social media template system that would allow the brand to consistently communicate its products, values, and lifestyle while maintaining a premium and recognizable visual identity.

The brand had strong products, beautiful photography, and a clear positioning, but needed a structured content system that could be used efficiently across Instagram. The challenge was creating templates that felt refined and luxurious while remaining flexible enough to support educational content, product storytelling, scent spotlights, customer-focused messaging, and promotional campaigns.

I started by reviewing the existing brand assets, including product photography, visual identity elements, and messaging. From there, I developed a content framework designed around the brand's key content pillars.

The template system was built to support a variety of content types, including:

Product features and scent spotlights

Educational and informative posts

Brand storytelling

Lifestyle-focused content

Customer engagement and promotional messaging

Throughout the design process, I focused on creating layouts that were visually consistent while giving the brand enough flexibility to publish content without every post looking identical.

Once the visual direction was established, I refined typography, spacing, image treatments, and content hierarchy to ensure the templates felt premium, clean, and easy to use.

Custom Instagram post templates

Multiple layout variations for different content categories

Reusable Canva-based design system

Content structure recommendations for future posts

The final result was a scalable social media template library that gives Animique a consistent visual presence while simplifying content creation. The brand now has a framework that can be used to communicate product benefits, educate customers, tell brand stories, and support future marketing campaigns while maintaining a cohesive aesthetic across its social channels.

I have documented the full process in a post on my Instagram: