Optimizing a Newsletter Through Data Analytics + A/B Testing
Optimizing GII’s internal Network Newsletter through A/B testing and data-driven strategies, boosting engagement with staff and stakeholders.
Email Marketer
Copywriter
HubSpot
Smartsheet
Driving Post-Event Engagement with Email
Crafting a 3-part Drive-to-Replay email series for SUCCESS Accelerator, boosting engagement and achieving a 17.14% CTR on the highest-performing email.
Email Marketer
Data Analyst
Copywriter
Google Drive
The Building Blocks of an Effective Press Release
Showcasing expert speakers and strategies in a press release for SUCCESS® Accelerator, positioning it as a must-attend event for personal growth.
Product Researcher
User Researcher
Copywriter
Google Docs
Google Drive
Microsoft Word
Old Dog, New Tricks: How to Market a New Product
Crafting a press release for SUCCESS® Enterprises’ Bestsellers launch, spotlighting its brand expansion into books that inspire holistic growth.
Product Researcher
User Researcher
Copywriter
Google Docs
Google Drive
Microsoft Word
Home Is Where The Art Is: A Social Media Campaign
Exploring the connection between art and personal spaces with a social campaign for Black Pepper Paperie's Harlem-inspired Home Collection.
Content Writer
Social Media Marketer
Instagram Creator
Google Docs
Microsoft Word