Copywriter + Email Marketer

Optimizing a Newsletter Through Data Analytics + A/B Testing
Optimizing a Newsletter Through Data Analytics + A/B Testing

Optimizing GII’s internal Network Newsletter through A/B testing and data-driven strategies, boosting engagement with staff and stakeholders.

Email Marketer
Copywriter
HubSpot
Smartsheet

Driving Post-Event Engagement with Email
Driving Post-Event Engagement with Email

Crafting a 3-part Drive-to-Replay email series for SUCCESS Accelerator, boosting engagement and achieving a 17.14% CTR on the highest-performing email.

Email Marketer
Data Analyst
Copywriter
Google Drive

The Building Blocks of an Effective Press Release
The Building Blocks of an Effective Press Release

Showcasing expert speakers and strategies in a press release for SUCCESS® Accelerator, positioning it as a must-attend event for personal growth.

Product Researcher
User Researcher
Copywriter
Google Docs
Google Drive
Microsoft Word

Old Dog, New Tricks: How to Market a New Product
Old Dog, New Tricks: How to Market a New Product

Crafting a press release for SUCCESS® Enterprises’ Bestsellers launch, spotlighting its brand expansion into books that inspire holistic growth.

Product Researcher
User Researcher
Copywriter
Google Docs
Google Drive
Microsoft Word

Home Is Where The Art Is: A Social Media Campaign
Home Is Where The Art Is: A Social Media Campaign

Exploring the connection between art and personal spaces with a social campaign for Black Pepper Paperie's Harlem-inspired Home Collection.

Content Writer
Social Media Marketer
Instagram Creator
Google Docs
Microsoft Word