Email Marketing Strategy and Execution

Pro

Awa Ndiaye

Contact for pricing

About this service

Summary

I craft email marketing strategies that convert subscribers into loyal customers. By blending storytelling with data-driven insights, I create emails that resonate, align with your brand voice, and drive impactful results.

Why Work With Me?

Tailored Solutions: I don’t believe in one-size-fits-all. Every strategy and email sequence is uniquely crafted to meet your goals.

Creative Problem Solving: Struggling with a stagnant list or low engagement? I bring fresh ideas and a results-driven approach to every project.

Brand Consistency: Your audience will feel like your emails are speaking directly to them, every time.

Process

1. Discovery & Strategy

We begin with an in-depth consultation to uncover your business goals, audience insights, and campaign challenges. If you’ve struggled with previous email campaigns or finding the right tone for your brand, I’ll ensure we address these pain points from the start. Together, we’ll map out a customized email strategy that aligns with your goals and sets a strong foundation for success.

2. Planning & Objectives

I’ll develop a clear roadmap tailored to your business needs. This includes audience segmentation, scheduling, and defining objectives for each email or campaign. If you’ve had trouble in the past with unclear messaging or ineffective targeting, this step ensures your campaigns are structured for engagement and conversion.

3. Content Development

With a focus on your brand voice and audience preferences, I’ll craft persuasive, on-brand email copy that resonates with readers. Whether it’s a welcome sequence or a high-converting promotional email, my goal is to create content that feels authentic and inspires action. Struggling to match your brand tone? I’ll help bridge that gap seamlessly.

4. A/B Testing & Optimization

Using data-driven techniques, I’ll design A/B tests for subject lines, CTAs, layouts, and other elements to maximize email performance. This step ensures we aren’t just guessing what works—we’re continuously refining and improving based on real results.

5. Delivery & Reporting

Once approved, I’ll assist with campaign deployment or provide you with ready-to-send email files. After launch, I’ll deliver comprehensive analytics reports with actionable recommendations, so you’re never left wondering if your investment paid off.

6. Ongoing Support (Optional)

Unlike other services that disappear after delivery, I offer ongoing support to keep your email campaigns fresh and effective. Need quick edits, advice on new strategies, or a second opinion? I pride myself on being responsive, resourceful, and proactive in ensuring your success.

FAQs

What types of email campaigns do you create?
I specialize in crafting a variety of email campaigns, including Welcome Series, Cart Abandonment, Membership Onboarding, Upsell Campaigns, Re-engagement Emails, and Promotional Campaigns. Each campaign is tailored to align with your goals and audience preferences.
Can you match my brand’s tone and voice?
Absolutely. Before starting, I’ll dive deep into your brand guidelines, past campaigns, and audience insights to ensure every email feels like an authentic extension of your brand. My goal is to make your customers feel like the emails are speaking directly to them.
What’s included in your email marketing services?
My services cover everything from strategy development to execution. This includes audience segmentation, campaign scheduling, copywriting, A/B testing, performance tracking, and delivering actionable insights through detailed analytics reports.
What if I’ve struggled with email campaigns in the past?
No problem! I specialize in helping businesses overcome common challenges like low engagement, poor open rates, or difficulty maintaining a consistent brand voice. We’ll work together to identify what hasn’t worked and build a strategy that delivers measurable results.
Do you handle the technical side of email marketing?
Yes! I’m experienced with various email platforms like HubSpot, Klaviyo, and Shopify. I can set up automations, segment audiences, and ensure your campaigns are deployed smoothly. If you prefer to handle deployment in-house, I can provide all files and guidance needed.
How do you measure success?
I track key metrics like open rates, click-through rates (CTR), conversion rates, and overall engagement. After each campaign, you’ll receive a detailed report with performance insights and recommendations for improvement.
Can you help me grow my email list?
Yes, I can assist with strategies to grow your list organically, such as creating lead magnets, setting up pop-ups, and optimizing sign-up forms. Building a high-quality, engaged list is key to long-term success.
What if I only need one or two emails, not a full campaign?
That’s no problem! I’m happy to assist with one-off projects or smaller email needs. Whether it’s a single promotional email or a newsletter, I’ll deliver copy that achieves your goals.

What's included

Email Campaign Strategy
A detailed plan outlining email objectives, target audience segmentation, scheduling, and campaign goals to maximize engagement and conversions.
Email Copywriting
Persuasive and brand-aligned email content that engages readers, drives action and communicates key messages effectively.
Essential Email Sequences
Custom email series tailored to your business goals, including Welcome Series, Cart Abandonment, Membership Onboarding, Upsell Campaigns, and more.
A/B Testing Plans
Comprehensive reports detailing open rates, click-through rates, and engagement insights with actionable recommendations for improvement.
Performance Analytics Reports
Comprehensive reports detailing open rates, click-through rates, and engagement insights with actionable recommendations for improvement.

Example projects