SUCCESS Magazine's Success Accelerator was one of the top growth events of the year—a three-hour masterclass packed with tools to elevate your personal and professional lives. But what happens after an event like this? How do you continue to engage your audience and deliver value?

After all, the impact doesn't have to end just because the event did.

To extend the event's reach, I wrote a three-part email sequence. The goal? To re-engage attendees and non-attendees alike, encouraging them to revisit highlights, or catch up on what they missed.

Here's a snapshot of how the series performed, focusing on the click-through rate, aka the percentage of folks who viewed this email and then clicked on our call to action.

These results show how a well-crafted email series can keep the conversation going, maximize event ROI, and create meaningful touchpoints with the audience.

Content focus: Highlight key takeaways and benefits of revisiting the sessions.

Subject line: Missed Out? Watch the Replay Now!

This campaign highlights how strategic follow-ups can: