Driving Post-Event Engagement with Email
Awa Ndiaye
Email #2 from a three-part replay campaign (17.14% CTR).
SUCCESS Magazine’s SUCCESS Accelerator was one of the company’s top growth events of the year—a three-hour virtual masterclass designed to help professionals improve their personal and financial lives.
To extend the value of the event beyond the live session, I wrote a three-email drive-to-replay sequence designed to re-engage both attendees and non-attendees and encourage them to revisit the sessions.
Strategy
When crafting the sequence, I focused on:
Benefit-driven messaging highlighting the value of revisiting the sessions
Strategic timing while the event was still fresh in recipients’ minds
Action-oriented CTAs encouraging viewers to watch the replay
Results
The sequence generated strong engagement across the campaign.
Email 1 — 24 hours after the event
CTR: 12.12%
Email 2 — Next evening send
CTR: 17.14% (highest-performing email)
Email 3 — 48-hour reminder
CTR: 5.45%
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Posted Dec 19, 2024
Crafting a three-email drive-to-replay sequence for SUCCESS Accelerator, re-engaging attendees and non-attendees and achieving up to a 17.14% CTR.
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