The Building Blocks of an Effective Press Release
Awa Ndiaye
SUCCESS® Enterprises' SUCCESS® Accelerator event is a three-hour masterclass designed to help folks take a big step toward the life they dream of. When promoting an event like this, you need a multi-channel approach: email, paid ads, and print all play their part. A well-crafted press release, however, is the key to spreading the word to a wider audience and driving sign-ups.
Writing an effective press release is like revisiting the fundamentals of storytelling we learned back in 7th-grade Language Arts—you've got to cover the basics:
Who
What
When
Where
Why
*Not necessarily in this order!*
These key points, combined with the traditional press release structure will help create a compelling narrative.
Here's how I approached it:
Who: SUCCESS Enterprises, a leader in the self-development space, featuring industry experts like James Whittaker, Erin King, Rory Vaden.
What: The SUCCESS Accelerator is a free, live virtual event designed to give attendees actionable personal and professional growth strategies through the "5 Nonnegotiable Success Accelerators."
When: Wednesday, October 2, 2024, from 12:00 p.m. to 3:00 p.m. ET.
Where: Virtual and accessible from the comfort of your home office via a unique link provided after registration.
Why: To inspire and empower professionals, entrepreneurs, and lifelong learners with expert-led strategies to achieve financial success, build personal brands, overcome self-doubt, and cultivate leadership and growth mindsets.
Using these details, I wrote a press release that positions this event as a must-attend experience. I made sure to capture the event's impact and mission. This press release was published on Yahoo Finance, expanding its reach to a broader professional audience. Here’s a key excerpt:
“SUCCESS® Enterprises, a leader in personal and professional development for 127 years, proudly announces the launch of the SUCCESS® Accelerator. This groundbreaking event will empower professionals and lifelong learners with methods to improve key areas of their lives, offering exclusive access to world-class speakers and actionable insights for personal, professional, and financial fulfillment.”
I started by establishing SUCCESS' position and credibility in the self-development industry. Then, I showed the reader who this event is for, what they'll gain, and why they can't miss it.
Want to see how it all came together?
Click here to read the final product!
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Posted Jan 3, 2025
Showcasing expert speakers and strategies in a press release for SUCCESS® Accelerator, positioning it as a must-attend event for personal growth.
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