Skills: SEO Specialist • Copywriter • Brand Journalist • AI Prompt Engineer
Hey there! 👋 I’m Karen, a professional copywriter, content writer, SEO strategist, and AI Prompt Engineer with over 20 years of experience helping brands stand out through purposeful, results-driven messaging. My approach is to blend strategic insight with engaging writing that makes people stop, connect, and take action.
Brand Journalism with Purpose
In my work, I dig deep to uncover each brand’s unique story, combining a journalist’s curiosity with strategic storytelling. I don’t just capture your brand’s voice; I study your competitors as closely as I study you, ensuring that your message stands out. My goal is to create content that is both engaging and effective, tailored to meet your audience where they are.
What I Do
🌟 SEO & AI Strategy: Shine a light on your brand with targeted SEO strategies powered by AI insights. I create strategies that boost visibility, optimize keywords, and elevate your brand online.
🖋️ Copywriting & Brand Journalism: Memorable, authentic copy that connects with your audience. From direct-response copy to brand-driven articles, I ensure your message stands out.
📄 Content Writing: Engaging blog posts, in-depth articles, and more, all designed to resonate with readers and build trust in your brand.
🔍 Editing & Proofreading: Clear, polished content that’s ready to make an impact. My attention to detail ensures every piece represents your brand at its best.
📈 Content Optimization: Content that follows SEO, accessibility, and usability best practices. I help your content stand out and serve your audience effectively.
I’m all about reliability and professionalism—I never miss a deadline, communicate clearly, and always put client needs first.
A Little About Me
Where You’ll Find Me: Based in Ontario, Canada, I’m often working from my home office or out for a long walk. After retiring from nursing in November 2021 due to heart issues, I built my business from bedrest when I was unable to walk to the mailbox. Now, healthy and grateful, I walk 15-20K steps a day, rain, snow, or shine.
My Family: I’m happily married, and together with my husband, we’ve raised two incredible adult kids who inspire me every day. My family has been a constant support on this journey, and I’m grateful to be on this path with them.
What I Love: Outside of work, I’m busy volunteering, reading, walking, hiking, camping, and/or traveling. I’m also often working on my own fiction novel and spend much of the summer writing from beautiful outdoor spots.
Let’s Work Together!
Have a project in mind? Let’s chat! You can connect with me here on Contra, on LinkedIn, or send an email to karenrani@gmail.com. I’d love to help bring your brand’s story to life with clarity, insight, and impact.
