Launching the SUCCESS Bestsellers List with a Press Release
Awa Ndiaye
SUCCESS® Enterprises—an established brand in personal and professional development—launched its first-ever SUCCESS Bestsellers List, a new initiative highlighting top nonfiction titles for readers focused on growth and leadership.
To support the launch, I wrote a press release introducing the initiative and positioning SUCCESS as a trusted curator of influential nonfiction content.
Approach
The messaging focused on:
Clarifying the initiative and its value to readers
Positioning SUCCESS as a credible curator in the personal development space
Creating a compelling announcement that would resonate with readers, authors, and media outlets
Media Coverage
The press release was distributed through GlobeNewswire and received coverage in several outlets, including:
Mammoth Times
City Buzz
Street Insider
This expanded awareness of the new initiative and reinforced SUCCESS’ authority in the personal development and nonfiction publishing space.
Excerpt
This curated collection not only ignites discovery of new ideas, insights, and perspectives, but it also amplifies authors’ voices, extending their reach to a broader audience, says Kerrie Lee Brown, vice president of media of SUCCESS® Enterprises and editor-in-chief of SUCCESS® magazine.
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Posted Jan 3, 2025
Writing a press release to announce the launch of the SUCCESS Bestsellers List, positioning the initiative, and securing coverage across multiple media outlets.
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