Writing Conversion-Focused Marketing Microcopy Across Channels
Awa Ndiaye
Across campaigns for SUCCESS Magazine and ALM Media, I wrote short-form marketing copy designed to drive immediate action—from push notifications and display ads to print promotions.
These formats require clarity, urgency, and strong calls to action within tight character limits. Each piece of copy was crafted to quickly communicate value, capture attention, and encourage the next step.
Push Notifications — SUCCESS Magazine
Push notifications were used to promote conference sessions and digital products, delivering concise messaging designed to capture attention and encourage immediate engagement.
Session Promotion:
Push notification promoting a live SUCCESS conference session featuring Amy Somerville and Jon Cheplak, designed to drive real-time event attendance.
Product/Subscription Promotion:
Push notification promoting the SUCCESS+ subscription platform, highlighting a limited-time offer and exclusive content.
SMS — SUCCESS Magazine
SMS reminder written to prompt immediate action and encourage event participation.
Banner Ads — ALM Media
Display banner ads promoting ALM’s Expert Witness directory, a platform connecting legal professionals with specialized expert witnesses across industries.
These ads were designed to quickly communicate the platform’s scale and value while driving users to explore the directory.
Display banner written for ALM’s Expert Witness directory campaign, emphasizing the platform’s breadth of experts across industries.
Like this project
Posted Mar 8, 2026
Created mobile notifications, banner ads, and print copy designed to capture attention quickly and drive engagement across multiple marketing channels.
