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Ekaterina Gushchina

proİstanbul, Turkey

Brand Strategist & Creative Director

$10k+: Earned

4x: Hired

96: Followers

Top

Brand Strategist & Creative Director

Cover image for Getting more into imagery for

Getting more into imagery for brands — beyond AI, I also produce and creatively direct physical shoots for fashion and jewelry brands. These are some of the images we created for pieces from a collection we dropped earlier this year. Production is probably one of the most challenging parts of bringing a campaign to life. There’s a lot happening behind every final image — developing the concept, finding the right location and team, styling, lighting, shot planning, directing on set, and making sure every detail still feels true to the brand. It’s a lot to take care of, but somehow it’s also the part I enjoy the most.

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232

Cover image for Recent work for Lynyer Jewelry,

Recent work for Lynyer Jewelry, AI product photography created for their ring collection. The main goal here wasn’t to go overly creative or make AI itself the focus. It was to create strong, commercially appealing imagery that feels polished, premium, and believable within the brand’s visual world. I’m currently open for Fall bookings. If you’re looking for a creative director who can take care of your brand’s visual direction, from developing the concepts to producing AI imagery and building a cohesive visual world — feel free to reach out.

1

10

427

Cover image for A concept campaign for a

A concept campaign for a fashion visor, developed as a full creative direction exercise from brief through to final visuals and video. The brief: position a functional accessory as a premium fashion object without losing its utility. The concept was developed using a hybrid production model, narrative and texture references built with AI tools (Seedance), combined with traditional creative direction of final campaign imagery. The approach demonstrates how AI can be used to develop and test creative concepts before committing to production budget. The output includes a full campaign narrative, texture direction, and final campaign stills, all anchored in a clear point of view about what the product stands for and who it's for.

8

1.1K

Brand Identity for Hair Oil

1

25

Jeremie Lasnier

Branding, Product & Web Design that convert

$100k+: Earned

13x: Hired

5.0: Rating

1.6K: Followers

expert

Branding, Product & Web Design that convert

Cover image for DESIGNER EXPLAINS: The Ultimate Landing Page Formula - YouTube

DESIGNER EXPLAINS: The Ultimate Landing Page Formula - YouTube

33

406

Cover image for UCSF OIC Visual Identity and Digital Experience

UCSF OIC Visual Identity and Digital Experience

0

40

Sapho Bio | Brand & Website Design for Biotech Startup

6

100

Cover image for Enterprise Website Redesign for 3-11 Cloud Consulting

Enterprise Website Redesign for 3-11 Cloud Consulting

17

190

proToronto, Canada

Branding & Design | Bold Strategy. Branding with Bite.

2x: Hired

4.8: Rating

277: Followers

Top

Branding & Design | Bold Strategy. Branding with Bite.

A Fintech Brand Built to Scale

106

1.4K

Cover image for A Bold Identity for a Modern Healthcare Movement

A Bold Identity for a Modern Healthcare Movement

21

280

Cover image for More Than Fashion—Branding a Styling Revolution

More Than Fashion—Branding a Styling Revolution

11

211

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proRotterdam, Netherlands

LET'S TELL STORIES TOGETHER-

$10k+: Earned

4x: Hired

5.0: Rating

257: Followers

LET'S TELL STORIES TOGETHER-

Cover image for Over the past few weeks,

Over the past few weeks, I have shared a lot of what I have been working towards for years with Halate (https://www.linkedin.com/company/halate/). It’s the part of my life I share most often, and something that genuinely makes me proud. But there are also other sides of me that I like to share every once in a while. Building a personal brand and starting a new company are deeply personal. It can feel like you are creating something for yourself, but in ways it can also feel like you are simply trying to make enough money to pay the rent and cover your basic needs. Sometimes I feel like just another cog in the machine we call capitalism. Over the last few years I have been working a lot on myself and trying to see who I really am and what I really want. But because of internal and external struggles I also feel like a ghost in a shell that is just here to fulfill the social standards that we have build. I struggle with depression, loneliness and a general feeling of uselessness. I question life often and a lot of times it feels meaningless. Besides those internal struggles, I am constantly confronted by everything happening around us… trying to find a home, searching for more work, struggling to form meaningful connections, the state of the world, people blaming minorities for society’s problems, the rise of AI and whatever else comes next… These thoughts occupy my mind almost every day. Even though I have managed to turn my passion into my work, I still struggle to tell my own stories and express my own creativity. So from today, I want to do something with these thoughts and struggles. I want to make space for my own stories, not to chase likes or views and not because I expect to change anyone’s mind. Simply to express myself, for myself.

9

11

731

Cover image for Today, we’re launching Halate. 🎬

After

Today, we’re launching Halate. 🎬 After months of building, creating, refining and probably overthinking a few things along the way, it’s finally time to share what we’ve been working on. Halate is the next chapter for @Omar Duyarlar and me, a creative production studio built around something we both care deeply about: telling stories through film. We partner with brands to turn ideas, innovations and real experiences into films that people actually want to watch. From case studies and product films to event productions. But instead of writing a long post about who we are and what we do, we made a film about it. So… meet Halate. This is just the beginning. halate.io (http://halate.io)

11

20

1.5K

Cover image for Halate Showreel

Halate Showreel

1

6

56

Cover image for ASUS ProArt Case Study for ArtFX Lille

ASUS ProArt Case Study for ArtFX Lille

6

97

maxSan Francisco, USA

Helping growth-stage brands tell their story.

$50k+: Earned

12x: Hired

5.0: Rating

694: Followers

Top

Helping growth-stage brands tell their story.

Firsthand: Strategic Brand Repositioning & Voice Development

35

1.1K

Paloma: Brand Voice + Landing Page Copy

37

593

Cover image for The Compression Company: Landing Page Copy + Narrative

The Compression Company: Landing Page Copy + Narrative

122

4.6K

Cover image for Verbal Identity & Landing Page Copy for a Desktop App

Verbal Identity & Landing Page Copy for a Desktop App

4

160

Designing elegant brands & high-end websites

$100k+: Earned

76x: Hired

5.0: Rating

2.5K: Followers

Top

expert

+1

Designing elegant brands & high-end websites

Brand Strategy and Visual Identity for Seido Matcha

7

253

Brand Identity Design for TwentyOhNine

22

376

Eighty-Three K Group Brand Identity Development

14

309

Gondier Brand Identity Redesign

8

177

proSan Francisco, USA

55+ million views for clients

$10k+: Earned

10x: Hired

4.8: Rating

593: Followers

Top

Hired

55+ million views for clients

Cover image for Aman Resorts for Esquire Vietnam

Aman Resorts for Esquire Vietnam

8

173

Cover image for SAVEUR x Travel Texas

SAVEUR x Travel Texas

9

147

Cover image for Viral Content with Travel+Leisure

Viral Content with Travel+Leisure

16

397

Cover image for Parapack Branding Stills + Video

Parapack Branding Stills + Video

18

213

Washington, USA

Website Designer + Framer Developer.

$10k+: Earned

13x: Hired

5.0: Rating

528: Followers

Top

expert

+1

Website Designer + Framer Developer.

Cover image for Interviews.fm (Marketing Website)

Interviews.fm (Marketing Website)

9

204

Cover image for Tensorstax (AI Landing Page)

Tensorstax (AI Landing Page)

34

467

Cover image for Making Today (SaaS Landing Page)

Making Today (SaaS Landing Page)

7

304

Cover image for Rupert (SaaS Landing Page)

Rupert (SaaS Landing Page)

13

810