The Challenge Molly is a well-known voice in the PR and crisis communications space with a strong following across TikTok, Substack, and beyond. She needed a home base that put her and her expertise front and center, without the clutter. The brief was clear: simple, tight, straight to the point, and built to work beautifully on mobile. No overbuilt pages, no noise. Just her, her authority, and clear paths to work with her.

My Role + Approach I handled the full visual build from the ground up: logo design, brand identity, and website design. Molly supplied the copy and photography, and I designed the system around them, making sure the brand and layout carried her voice and let the content lead.

Key Focus A clean, confident brand and a lean website that reads instantly, converts clearly, and performs well on mobile first.

Logo Design: A custom wordmark that anchors her personal brand and reads clearly at any size.

Brand Design: A tight visual system (color, type, and styling) built to feel professional and personality-forward.

Website Design: A simple, mobile-first site designed around client-supplied copy and photography, structured to showcase Molly and her expertise while keeping clear paths to speaking bookings and her PR Breakdown platform.

The design is simple, clear, and does exactly what she needed: it gets her and her expertise in front of visitors quickly, with no clutter to slow them down. A brand and site that speak for themselves.