Full custom Lovable build for a fine artist and graphic designer who needed one website, two distinct paths, and a working print shop with order management, built across multiple sessions.

Jason Recker is both a fine artist and a graphic designer. The problem was that those are two different audiences with two different needs, and cramming them into a single conventional website usually means one side suffers. Jason needed a site that honored both businesses without splitting his brand in half or sending visitors to two separate URLs.

This was a multi-session custom build using Lovable, an AI-powered development platform that allows for fully custom websites without the constraints of traditional templates. We worked through the architecture, design, and functionality across several focused sessions, solving both the creative positioning challenge and the technical e-commerce requirements at the same time.

The UX had to do the heavy lifting. Visitors land on a homepage that establishes Jason as a creative, then immediately lets them choose their own path. No confusion, no compromise. On the back end, the art side needed to actually function as a business, not just look like one.

Here's what I delivered:

Homepage + Choose-Your-Path UX A custom homepage that introduces Jason as a creative and branches into two distinct experiences, one for art buyers and one for design clients, without feeling fragmented.

Art Portfolio Pages Curated gallery pages showcasing Jason's fine art, designed to let the work lead.

Print Shop + E-Commerce A fully functional print sales system where visitors can browse and purchase prints directly from the site.

Order Management Portal A back-end portal where Jason can view incoming orders, see customer shipping addresses, and manage fulfillment without needing a third-party platform.

Customer Receipts + Email Automation Automated receipts to customers on purchase, plus email notifications to Jason when a new order comes in.

Graphic Design Case Studies A dedicated section showcasing Jason's design work with context, process, and outcomes.

About Page A unified about page that ties both sides of his creative identity together and tells his story as a whole.

Contact Forms with Notifications Inquiry forms on both sides of the site, wired to notify Jason immediately when a new message comes in.

Jason now has one professional home for two revenue streams. Art buyers can browse and purchase prints. Design clients can explore his work and reach out. Everything is connected, automated, and manageable from a single back end. No workarounds, no duct tape.