Shirlee Williams needed the 40-Day Menopause Reset to feel aligned with the level of trust and authority she has built with her audience. The existing visuals and flow no longer reflected her brand, and the sales experience needed to be clearer, calmer, and easier to move through. The priority was to reduce friction, explain the offer simply, and guide visitors confidently to checkout.

This project focused on a strategic brand refresh paired with a complete sales experience update. I redesigned the sales page to improve structure, readability, and visual consistency, ensuring the content flowed logically and supported decision-making without overexplaining.

I also designed the offer checkout and welcome email so the experience felt cohesive from first impression through purchase and onboarding. Every element was intentional, from layout and spacing to CTA placement, with clarity and trust leading the design decisions.

Brand refresh aligned with Shirlee’s existing audience and positioning

Sales page redesign with improved flow, hierarchy, and clarity

Offer checkout page design

Welcome email to support a smooth post-purchase experience

Result: a polished, professional sales system that reflects Shirlee’s expertise and makes it easy for the right clients to say yes.

https://www.shirleewilliams.com/40-day-menopause