🧠 The Challenge Jen Mueller, founder of Talk Sporty to Me, had an existing sales page that no longer matched the updated design and direction of her website, which I had recently redesigned. The page felt visually disconnected, the flow was dated, and the offer was not being explained as clearly or confidently as it could be. The goal was alignment, clarity, and a stronger conversion path without rebuilding from scratch.

🛠️ My Role + Approach This project focused on a strategic sales page redesign rather than a full rebuild. I led the visual redesign, layout restructuring, and flow optimization to ensure the page felt cohesive with the rest of Jen’s brand and website.

The approach was intentional and streamlined. No over complication. Every design and layout decision was made to support clarity, readability, and action. The priority was helping visitors understand the offer quickly and know exactly what to do next.

🔑 Key Focus The core focus was creating a sales page that felt modern, aligned, and easy to move through while clearly explaining the offer and guiding users toward conversion.

Here’s what I delivered:

Updated colour palette to match the refreshed website branding

Redesigned page layout for improved visual hierarchy and flow

Clean, polished design that reflects Jen’s voice and personality

Reworked section order to better guide the reader

Clear explanation of the offer, who it’s for, and the outcome

Improved pacing so the page feels easy to read and digest

Updated the corresponding Checkout Page to match

Clear, intentional calls to action placed strategically throughout

Strong visual cues that guide visitors toward the next step

A seamless experience from interest to decision

🚀 The Results Jen now has a sales page that feels fully aligned with her website, clearly explains her offer, and confidently guides visitors toward action. The updated page supports her brand, strengthens trust, and provides a clear path for potential clients to say yes.

✨ Key Takeaways This project highlights the impact of thoughtful sales page design. Alignment, clarity, and flow matter just as much as copy. A well-designed page does the quiet work of guiding, supporting, and selling without feeling pushy or overwhelming.

♥️ Client Experience