Built with Kajabi
Lead Magnet and Upsell Funnel for Parenting Audience
Shana Recker 🇨🇦
Lead Magnet + Upsell Funnel Build for Dr. Gretchen Petterway, MD (All Things Dr. G)
Overview
Dr. Gretchen Petterway, MD, FAAP approached me to create a high-converting lead magnet funnel for her parenting audience, built entirely inside Kajabi.
The goal was twofold:
Launch a new free guide:
10 Common Parenting Language Mistakes That Can Hurt a Child’s Self-Esteem (And What to Say Instead)
Strategically introduce her new children’s book, I Am Cool, with an optional Parent Workbook upsell on the thank you page.
This needed to be done quickly, affordably, and without sacrificing clarity or conversion.
Lead Magnet Designed in Canva
The Challenge
We had three core constraints:
Tight timeline
Budget-conscious execution
A sensitive topic requiring warmth, credibility, and trust
And one key business objective:
Make the upsell feel like a natural next step, not a sales push.
Parents downloading the guide are already thinking about confidence and language. The book and workbook needed to feel like the logical continuation of that conversation.
What I Built
1. High-Converting Lead Magnet Page
Clear, emotionally grounded headline
Authority positioning (Board-Certified Pediatrician + Mom)
Strong “why it matters” section tied to real parenting moments
Media credibility badges
Clean opt-in form with optional SMS field
Direct-response CTA structure
The messaging centers on everyday language shifts, emotional safety, and confidence-building for children ages 3–8.
No fluff. No guilt-based marketing. Just clarity and practical value.
2. Strategic Thank You Page with Upsell
Instead of a generic “check your inbox” screen, we used the thank you page as a conversion opportunity.
The structure:
Confirmation + immediate download button
Pattern interrupt
Emotional bridge into the book offer
Story-driven positioning of I Am Cool
Clear benefits for both child and parent
Optional Parent Workbook positioning
Simple, low-friction CTA
The workbook is positioned as reinforcement for the guide and book, not an add-on gimmick.
The messaging answers one core question:
“If I care enough to download the guide, what would help me take this further at home?”
Upsell Thank You Page in Kajabi
3. Kajabi Setup & Backend
All built natively inside Kajabi:
Offers
Checkout
Email delivery
Automations
Thank you page routing
Upsell logic
No third-party funnel tools.
No complicated tech stack.
Clean and sustainable.
Results-Focused Decisions
To keep this affordable and efficient:
We used strategic layout structure instead of custom-coded elements.
Focused on message clarity over design complexity.
Positioned value through sequencing, not pressure.
Leveraged Kajabi’s native functionality instead of stacking tools.
This kept development time lean while still creating a polished, professional experience.
Why This Matters
A free guide alone builds an email list.
A well-structured thank you page builds revenue.
The difference is intention.
This project demonstrates how to:
Turn a lead magnet into a relationship entry point
Introduce a product in a way that feels aligned
Increase average order value without harming trust
Build it all inside Kajabi without overcomplicating the tech
If you’re launching a lead magnet and leaving your thank you page blank, you’re missing real opportunity.
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Posted Feb 22, 2026
A lead magnet funnel in Kajabi for Dr. G, launching her free parenting guide and introducing her children’s book with an Parent Workbook upsell.
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Timeline
Feb 9, 2026 - Feb 20, 2026
Clients
All Things Dr. G
