BabyShrink.com’s former site on Wix was outdated, disorganized, and not conducive to selling her digital products. She needed a full migration to Kajabi to modernize the user experience and, crucially, to finally make her course and one-on-one coaching offers available for purchase.

This project involved a comprehensive migration from Wix to Kajabi, along with a full redesign. We built new sales pages, updated checkouts, integrated email automations, and set up a structured course delivery system. In essence, we handled everything from Kajabi technical implementation to brand design and strategic business planning to pull all the elements together.

The most critical component was activating her previously dormant course. By creating a dedicated sales page, optimizing the checkout process, and designing a clear user journey, we turned her course into a sellable and accessible product.

Custom homepage, about, contact, login, 404 error, coaching, speaking, and book pages

Blog migration: Imported and formatted 50+ archived posts to retain SEO value and reader trust

Library hub to house all member-access content

Structured and uploaded 10+ content modules with video, worksheets, and backend organization

Designed course sales page, thank you page, checkout experience, and welcome email automation

Created an intuitive client dashboard for self-paced access

Developed two separate 1:1 coaching products with checkout flows and automated onboarding

Setup included welcome emails with step-by-step next instructions

Designed a branded 10-page PDF lead magnet

Built opt-in page, thank you page, delivery automation, and 2 nurture emails upselling the course

Fully migrated her domain and email list to Kajabi

Set up her Kajabi account from scratch

Designed a reusable newsletter template for future email marketing

As a direct result, she saw increased sales from both her course and her one-on-one coaching offers. The streamlined design and improved platform also positioned her to meet with companies interested in having her as a brand spokesperson, further expanding her professional opportunities.

We presented this project with a warm and authoritative tone, underscoring her role as an educator and empathetic guide for parents. Your role is clearly positioned as not only a Kajabi technical expert but also a strategic partner who brought together brand design and business strategy to make it all work.

This project showcases my ability to build full digital systems that blend design, strategy, and marketing automation—especially for solopreneurs who need tech made simple.