Erik Solbakken, CPA and founder of Accountant Success Formula, had outgrown his WordPress website. The site was visually dated, operationally clunky, and not built to support a high-touch coaching program or a growing client base. He needed a modern platform that could support sales, client onboarding, and course delivery while reinforcing his authority with the top tier of entrepreneurial CPAs he serves.

I led a full migration from WordPress to Kajabi, along with a strategic redesign of the entire website. This project went beyond a visual refresh. The focus was on structure, clarity, and conversion, ensuring the site functioned as a complete ecosystem for marketing, sales, and client experience.

Erik provided the copy, branding, and photography, and my role was to translate those assets into a cohesive, high-performing Kajabi build that supported both credibility and scalability.

The primary objective was creating a clean, professional, and conversion-ready Kajabi site that supported Erik’s coaching offers while improving the client journey from first touch to enrollment.

Here’s what I delivered:

Migrated all core pages from WordPress to Kajabi

Redesigned homepage with a clear blog opt-in call to action

Rebuilt About and Contact pages to improve trust and clarity

Created Blog, Login, Library, and branded 404 error pages

Designed a dedicated sales page for 1:1 coaching and the Accountant Success Formula program

Installed blog opt-in forms and connected automated welcome emails

Reviewed and refined the client-facing course portal

Improved checkout flow for ease and clarity

Optimized onboarding email automations for a smooth client experience

Imported the full client database into Kajabi

Granted course access to existing clients

Wrote clear client communication emails for platform transition and follow-up

The result is a modern, scalable Kajabi website that supports sales, client onboarding, and long-term growth. The new platform positions Erik as a clear authority in his niche and gives his business the infrastructure needed to support premium coaching at scale.

This project highlights my ability to lead full-platform migrations that combine structure, strategy, and execution. It demonstrates how a well-built Kajabi system can support both conversion and client experience without unnecessary complexity.