Erik Solbakken, CPA and founder of Accountant Success Formula, had outgrown his WordPress site in every way that mattered. It looked dated, felt clunky to manage, and wasn’t built to support a premium coaching program or a growing client base of entrepreneurial CPAs.

He needed more than a redesign. He needed a platform that could handle sales, onboarding, content delivery, and client experience without friction, while reinforcing his authority at the top of his niche.

I led the full migration from WordPress to Kajabi and redesigned the site from the ground up with a clear focus on structure, clarity, and conversion.

This wasn’t about making the site prettier. It was about turning it into a functional system that supports marketing, sales, and long-term growth. Erik supplied the copy, branding, and photography. My role was to translate those assets into a cohesive, high-performing Kajabi build that worked as a single, intentional ecosystem.

The priority was a clean, professional Kajabi site that guides the right clients from first visit to enrollment without overexplaining or unnecessary complexity.

Migrated all core pages from WordPress to Kajabi

Redesigned the homepage with a clear blog opt-in path

Rebuilt About and Contact pages to strengthen trust and clarity

Created Blog, Login, Library, and a branded 404 page

Designed dedicated sales pages for 1:1 coaching and the Accountant Success Formula program

Installed blog opt-ins and connected automated welcome emails

Reviewed and refined the client-facing course portal

Improved checkout flow for clarity and ease of use

Optimized onboarding email automations

Imported the full client database into Kajabi

Granted access to existing clients

Wrote clear transition and follow-up emails to ensure a smooth platform move

Erik now has a modern, scalable Kajabi website that supports sales, client onboarding, and delivery without friction. The platform matches the level of expertise behind the brand and gives his business the infrastructure required to support premium coaching at scale.

This build showcases my ability to manage full-platform migrations while balancing strategy, design, and execution. It’s a clear example of how Kajabi works best when it’s treated as a system, not just a website.

🔗 Live site: https://www.accountantsuccessformula.com/