When Erik Solbakken, CPA and founder of the Accountant Success Formula™, decided it was time to leave his outdated WordPress site behind, he needed more than just a fresh look—he needed a platform that could support his high-converting coaching program and reflect the bold transformation he brings to his clients.

I led a full website migration and strategic redesign from WordPress to Kajabi, transforming Erik’s online presence into a clean, professional, and conversion-optimized experience for the top 3% of entrepreneurial CPAs he serves.

Migrating all core pages to Kajabi with updated copy, design, and images

Redesigning the Homepage with a blog opt-in CTA

Rebuilding the About and Contact pages for trust and clarity

Setting up a new Blog, Login, Library, and branded 404 Error page

Designing a Sales Page for 1:1 Coaching and ASF Program

Installing blog opt-in forms and connecting automated welcome emails

Importing the full client database into Kajabi and granting course access

Writing clear client communication emails for transition and follow-up

Client-facing course portal and design

Checkout flow for ease and clarity

Email automations for a smooth onboarding experience

The client provided all copy, branding, and photography, and I ensured every element was strategically placed to support engagement and elevate the ASF brand.

The result? A scalable, modern Kajabi site that supports Erik’s mission of helping CPAs escape the traditional grind—and positions him as the go-to authority in his niche.