Jason Billows needed a clear, professional online presence that positioned him as a credible coach and supported the launch of his coaching program. His previous setup did not clearly communicate his offer or guide visitors toward a specific action. The priority was speed, clarity, and execution without overbuilding.

This project was completed through my Launch Lab service, a focused, done-for-you build designed to take an idea and turn it into a live, functional offer quickly. I led the full website design and the strategic setup of Jason’s coaching offer, ensuring the site, messaging, and sales page worked together as a single system.

The approach emphasized clarity, simplicity, and momentum. Every element was intentionally designed to support trust and conversion.

The core focus was launching a sellable coaching offer within a clean, professional website that Jason could confidently send people to.

Here’s what I delivered:

Custom-designed website aligned with Jason’s personal brand

Clear page structure and navigation to guide visitors intentionally

Mobile-responsive design for a polished experience

Designed and structured a dedicated sales page for his coaching program

Messaging hierarchy built to clearly communicate value, outcomes, and fit

Visual layout designed to support readability and conversion

Defined and structured the coaching offer for clarity and usability

Designed the offer presentation to feel confident and professional

Created a seamless flow from interest to enrollment

Jason launched with a cohesive website and a clear coaching offer that is easy to understand and easy to buy. The new setup gives him a strong foundation to grow his coaching business while maintaining a simple, focused system.

“Before working with Shana, I was anxious to get my new website up and needed it to look professional and high quality. I had decided to build my site on Kajabi myself, but I quickly realized it was taking too long and I didn’t have the knowledge to make it look the way I wanted. I knew my brand deserved a strong online presence, but I felt stuck. What impressed me about Shana was her combination of talent and approachability. I had seen some of her work online and was impressed with the quality of her designs, and the testimonials I found were glowing. But what really sold me was our first call. She was so friendly, approachable, and obviously knew her stuff. I could tell right away she was the kind of person who would be easy to work with, and that was important to me. There’s so much I appreciated about the process. Her Launch Lab format was brilliant. She had me gather everything in advance—photos, copy, inspiration sites—so she could be fully prepared. On the day itself, she blocked the whole day to focus on my site and kept in constant communication, taking my feedback in real time and making tweaks on the spot. By the end of the day, I had a beautiful, polished website I was thrilled with. And even after that, she checked in for a week, making small adjustments as I refined my vision. Shana knows Kajabi inside and out, but what stood out most to me was her thoughtfulness, her personable approach, and her dedicated focus. The results have been incredible. I have so much more confidence in my online brand, and I’m proud to show off my site—it’s already helped me land new clients within the first week. Shana saved me time, helped me start making money faster, and elevated my brand image with her phenomenal work. If you need a website built, talk to Shana and hire her. She over-delivers, and in today’s world, you can’t afford not to have a great website. Every moment without one is costing you. Shana will help you create the website you deserve.” — Jason Billows, Owner, Jason Billows Leadership

This project highlights how Launch Lab builds combine strategy, design, and execution into a fast, effective launch. It showcases my ability to take a coaching offer from concept to live without unnecessary complexity.