Built with Kajabi
Launch Lab Website + Lead Generation Build for Spark Play
Shana Recker 🇨🇦
Launch Lab Website + Lead Generation Build for Spark Play
🧠 The Challenge
Spark Play needed a professional, modern website that could clearly communicate their mission, support future content growth, and begin capturing leads. Their existing setup lacked structure, cohesion, and a clear path for visitors to engage or take action. The goal was to create a solid digital foundation quickly, without overbuilding or overcomplicating the system.
🛠️ My Role + Approach
This project was completed through my Launch Lab service, a focused build designed to take a business from concept to execution in a short timeframe. I led the full website design and setup, ensuring the site was clean, intuitive, and aligned with Spark Play’s brand and audience. The approach prioritized clarity, usability, and long-term flexibility so the site could grow alongside the business.
🔑 Key Focus
The primary focus was creating a strong, trustworthy web presence while laying the groundwork for lead generation and content marketing. That meant clear site structure, a polished visual identity, and foundational SEO to support discoverability.
Here’s what I delivered:
Website Design & Build
Custom-designed website aligned with Spark Play’s brand
Clear page structure and navigation for ease of use
Mobile-responsive layout
Lead Magnet Design
Designed a branded lead magnet to support email list growth
Integrated opt-in flow to prepare for future marketing campaigns
Lead Magnet Design
Blog Setup
Blog configured for ongoing content creation
Structured to support SEO and long-term visibility
URL Transfer & Technical Setup
Handled domain and URL transfer to ensure continuity
Ensured a smooth technical transition with no disruption
Basic SEO Implementation
Page structure, headings, and metadata set up for search visibility
SEO best practices applied from day one
🚀 The Results
Spark Play launched with a cohesive, professional website that clearly communicates their purpose and positions them for growth. The new platform supports content creation, lead generation, and future marketing initiatives, giving them a strong foundation without unnecessary complexity.
♥️ Client Feedback
I engaged Shana's services for a Launch Lab. She built me a new micro-site, got my blog set up, set up my mailing list, and did some graphic design. I had a vision for what I wanted but I wasn't able to explain it very well, but Shana was a magician and made it a reality! She was so quick, made adjustments, and it was all so professional. I'd work with her again in heartbeat. Highly recommend Shana Recker!
✨ Key Takeaways
This project highlights my ability to execute fast, focused website builds that combine design, strategy, and technical setup. Launch Lab projects are built to remove friction, create clarity, and give business owners a system they can confidently build on.
www.sparkplay.ca
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Posted Jan 2, 2026
Designed and launched a modern website for Spark Play to enhance lead generation and content growth via my Launch Lab.
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Timeline
Jun 19, 2025 - Jun 19, 2025
