SŌL LABS 2.0: Klaviyo, Creative Strategy, Subscriptions
George Poradek
SŌL LABS 2.0: Klaviyo, Creative Strategy, Shopify Relaunch, Subscription Optimization
Klaviyo email, creative strategy, subscription optimization and a Shopify refresh for an LA mineral SPF brand.
About
SŌL LABS is creating a new category of SPF skincare, combining serious sun protection with advanced skincare performance. The brand blends the energy and everyday sun culture of Los Angeles with the skincare innovation and formulation expertise of Seoul.
Approach
In Los Angeles, the sun is part of everyday life. In Seoul, so is caring for your skin. SŌL LABS lives where those two meet, and that’s where we took the work. We made it beautiful enough to stop people mid-scroll and clear enough that they understood why it mattered, then shaped the emails, store and subscription so that care could become a habit.
Results
3.9% Website Conversion Rate
45% Subscription Opt-in Rate
Highest Store Revenue Day on 2.0 Launch Day
Pre-order system and strategy successfully launched
Highly positive sentinemt from customer fanbase
Skills: Creative Strategy, Klaviyo, Art Direction, Shopify, CRO, Subscription Optimization
Retention Optimization
Bringing a unique vision to life
Editorial, Performance-driven aesthetic
Buy Box Design & Optimization
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Posted Oct 30, 2026
Klaviyo - retention optimization and design, creative strategy, subscription optimization, and a Shopify rebuild for an LA based mineral SPF brand.
