Scaling Youthforia's DTC Revenue to $1.9 mil. / year

As a brand manager, helped YOUTHFORIA (Makeup You Can Sleep In) grow from an unprofitable startup to $1.9 mil. in yearly DTC revenue.

Achieved an increase from 0.3 Meta ROAS to 1.6 using custom strategies and landing pages, and an overall 3.5+ MER.

Led DTC marketing for the brand for 5 successful product launches, and helped to secure a deal with Mark Cuban on Shark Tank US (his first ever makeup brand to get a deal).

Helped with marketing and the launch across 200+ retailers nationwide such as ULTA Beauty (The First East Asian brand at ULTA), and Credo Beauty.

The brand became one of the fastest-growing beauty brands in 2023, ranking amongst industry leaders such as Yves Saint Laurent, Lancome, and others.

Led DTC strategy and execution across Paid Social, Search, Landing Pages & Klaviyo Email + SMS