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Dr. Tyna Moore: From a restricted account to 2.26x ROAS on Meta
George Poradek
Dr. Tyna Moore - From Restricted Meta Account to 2.26× ROAS
Overview
Dr. Tyna Moore is a health professional, educator, and author with a loyal online community. She offers:
GLP-1s Done Right University – a comprehensive online course for practitioners.
Supplement lines supporting metabolic and holistic health.
Educational content + email newsletters growing her direct audience.
When we started working together, her Meta Ads account was restricted, stalling growth and limiting her ability to scale her programs. My role was to revive the account, relaunch campaigns, and drive measurable ROI.
Challenges
❌ Restricted Meta account with compliance barriers.
📉 No active funnel for new customer acquisition.
🔎 Needed to balance direct response performance with Dr. Tyna’s educational and trusted brand voice.
Strategy & Execution
I approached this project with a blend of performance marketing strategy + creative execution:
Account Recovery & Compliance
Navigated Meta’s ad policy restrictions and successfully restored account functionality.
Set up new structures for better compliance monitoring moving forward.
Full Funnel Campaign Architecture
Top of Funnel (TOF): Educational content, thought leadership clips, and authority-building assets.
Middle of Funnel (MOF): Retargeted engaged viewers with course benefits and further education for people who are problem aware.
Bottom of Funnel (BOF): Conversion-focused ads with urgency hooks and social proof.
Creative Development
Produced 15–30 second videos tailored for Meta placements.
Designed static ads with clear CTAs and on-brand visuals.
Embedded A/B testing structure to optimize messaging variations.
Measurement & Optimization
Implemented tracking for ROAS, ATCs, New Podcast Listener & Subscriber using advanced CAPI setup via stape.io
Iterated creatives bi-weekly based on performance data.
Results
✨ 2.26× ROAS across campaigns
👥 Expanded subscriber funnel with new qualified leads
📈 Stable campaign structure set up for scalable monthly growth
✅ Revived a restricted account into a healthy revenue channel
Project Links
Skills Demonstrated
Performance Marketing Strategy – full-funnel campaign design
Ad Account Recovery – Meta policy navigation and FDA/FTC compliance
Creative Direction – video editing, static ad design, testing variations
Analytics & Optimization – ROAS, CAC, CTR, and A/B testing insights
DTC Growth – translating a thought leader’s audience into scalable paid channels
PROJECT HIGHLIGHTS
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Posted Jun 12, 2025
Led performance marketing strategy and paid ads launch for Dr. Tyna Moore's courses, subscriber list growth as well as her supplement brand growth.
